中文

Instagram just launched new TikTok — ahem, Boomerang — effects

EntertainmentPublished: 2025-04-27 21:55:46
Share
Share this with Close
MessengerPinterestLinkedIn

Boomerang lovers rejoice! Instagram released new features on Friday that should look familiar to anyone who uses TikTok.

Users can now trim the duration of their video loops and access new effects in the "Boomerang" tab in Stories. The features are:

These features aren't groundbreaking, though. Similar effects already exist on TikTok. In October, Mark Zuckerberg hinted at his plans to take on his company's new rival.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

"[TikTok] married short-form, immersive video with browse. So it’s almost like the Explore Tab that we have on Instagram," Zuckerberg said in the leaked meeting. "I kind of think about TikTok as if it were Explore for stories, and that were the whole app ... So we have a number of approaches that we’re going to take towards this."

Instagram began testing another TikTok–like feature, Reels, in Brazil in November.

Share this story on

MessengerPinterestLinkedIn


                                                         FLINK:     

                                                         LINK: